New World Trading Company

A world of exploration

A group of extraordinary restaurants celebrating the curious and the eccentric. They believe the way you experience is the way you remember. Feel at home in their relaxing atmospheres. Escape in their enchanting interiors. Enter a story through their food, drink and daily live music. All these elements can spark a thousand conversations. Their venues and menus invite you to have new experiences, everything we do encourages discovery through exploration. From brand stories that immerse you, to the excited staff that deliver them; your experience is everything. 

Embracing the marvellous, we brought every brand to life through digital implementation and on-site activations designed to bring people together during their experiences in the restaurants. When walking into any of the restaurants you will instantly feel the familiarity as each brand is reflected online to the same level of detail. Every touch point, flourish, curious illustration is showcased over the multiple websites of the NWTC family, creating a journey for the user to explore and discover pioneering flavours, an anthology of ales and delicious delights.