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Search Engine Optimisation
Promoting your site via organic Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media, Blogging to name a few, ensures that your website's message is delivered to the correct audience, in the most cost effective manner. Our expertise in search engine digital marketing has reaped excellent rewards for many of our clients.
We have different levels of SEO and PPC to suit your requirements and budget.
Search Engine Optimisation
The following is an overview of the work involved when setting up and managing your SEO campaign. For full details, and to speak to us directly, please contact us. The following shows the full extent of the work we carry out, and may not be relevant to every individual project or client.
Setting up your account:
Benchmark reporting and a full technical and on-page SEO report - breaking down and explaining the entire process. From the report a clear and structured idea of what optimisation will take place on the website to improve its indexability and performance in the search engine result pages.
Monthly management:
The monthly fee consists of, in the first three months: carrying out the optimisation improvements as specified in the report, a link-building campaign using 'free links' from trusted sites and pages which are guaranteed to be indexed by Google, there is the option of a paid link-building campaign which enables links to be gained with a much faster turnaround, likewise using trusted and reputable sites.
On-site SEO reviews will be conducted on a monthly basis in order to maintain a fully optimised website following the addition of new content etc, alongside this suggestions will be offered to clients as to what can be done externally to help with the listings.
We also produce a full benchmark (of selected keywords) and Google Analytic report, plus an at-a-glance succinct summary for you to monitor the success of your campaign.
Pay Per Click
The following is a brief introduction to the work involved when setting up and managing your PPC campaign. For full details, and to speak to us directly, please contact us.
- Categorical Ad Group creation – Logical approach to ad groups to ensure effective targeted ads
- Managed bid placement – To guarantee a site receives the most cost-effective paid advertising
- Managed Negative Keyword – Ensure that a sites ads only display for appropriate terms
- Informative Ad Copy – Writing informative and targeted ads to display based on the search term
- Keyphrase insertion – Allows for one ad to utilise multiple keyphrases
- Targeted Keyphrase Match Types – Utilise advanced match types to ensure ads only display for the most related phrases
Managing a paid search campaign:
- On-going recomendations to ensure that a site's PPC campaign receives a high level of qualifying traffic
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Continuous adjustment to the the campaign including:
- Max Cost Per Click management
- Ad copy alterations (where appropriate)
- Addition and subtraction of terms to ensure healthy keyphrases are targeted
