Nosh Food Festival has a vision of showcasing delicious and experimental street food. Their ambition - a brand to welcome anyone and everyone to celebrate their passion for food in an impactful way.
Our approach was to create a brand that had a mass appeal but felt young at its core. Being a brand new festival always has its challenges. The brand needed to welcome everyone to discover the culinary treats that await. Using playful illustration, quirky animation, warm language and strong typography created a brand that is loud and proud. That gives a seasoning of the unexpected to the bustling market town of Shrewsbury.