Nosh has a vision of showcasing delicious and experimental street food. Their ambition - a brand to welcome anyone and everyone and celebrate their passion for food in an impactful way.
Our approach was to create a brand that had a mass appeal but felt young at its core. Being a brand new festival has its challenges and needed to welcome everyone to discover the culinary treats that await. Using playful illustration, quirky animation, warm language and strong typography we created a brand that is loud and proud and gives a seasoning of the unexpected to the bustling market town of Shrewsbury.