The Neighbourhood is luxury student accommodation with a difference. Their mission is to create a student community with unbeatable facilities and unrivalled service, while still being affordable. University, a new city, a new country even. All are exciting but daunting notions so with that in mind we set out to create The Neighbourhood, forming an environment that allows students to learn and feel part of something that will shape their future.
Closely working with architects and interior designers, we looked at every aspect of the brand to inform an experiential and exclusive brand. With an identity that represents learning and lifestyle encompassed around a community, the narrative is explored throughout the brand evoking welcoming tones through messaging, colour and imagery.
The creation of the brand website looked at a fresh approach to the UI and site architecture along and enabled the ability to check pricing structures and availability in real time and book rooms and suites with ease. With a combination of the site, digital campaigns and social media activations, the flagship complex sold in in little under 4 months from launching the site.