subscribe
You may or may not have been aware of a 'Contextual Discovery Engine' in Google's overwhelming pipeline, first mentioned back in the 2010 LeWeb in Paris by Marrissa Mayer, it's essentially “Google results without the search”. This is some very big news - imagine being presented with exactly what you're looking for, before you've even begun to look for it!
Mayer explains that the process will encompass “local search, maps, Earth, latitude, and all the local products.”
So, in a nutshell, once Google has your location and has syphoned information from your web browser; what you've been searching for, what site's you've visited etc etc, et voila!, the search giant will then attempt to make educated guesses based on what it reckons you might be interested in - you needn't even go near that chin to scratch while you think of the correct search terminology, thanks Google.
From an advertisers perspective, if you're already optimising for local searches, Contextual Discovery is undeniably going to be doing some very effective (and free!) advertising for you. So make sure your focus is much more on location based searches in time for next year's launch, and watch out - this could potentially cause a very large shift in Search Marketing.
Having said all this, it's looking highly likely someone else will build all this before Google actually does, arrange a date with Alfred for example, cute little fella, very good listener and shows an interest in what you might like, sounds like Google could have some competition!
- @Roona
Google's Contextual Discovery Engine is due to be appearing on our screens next year. For a chat about Search Engine's and what they can do for you why not give us a call?
