Mobile Internet Searching Picking Up

The proportion of searches carried out on mobile phones has broken the 10% barrier for the first time ever. This research into internet use has been carried out by a US internet analytics company, and confirms what many people have been thinking for a while, mobile internet is very important.  Although the growth in apps has been remarkable over the last few years, many people will go with what they know, and think nothing of using Google on their mobile phone if they need to find out something on the move.  London web design specialists are at the cutting edge of mobile web design.

Mobile Optimised Content

Mobile internet has come a long way in the last ten years.  Early WAP pages were nothing more than a text based service, similar to the Ceefax pages you would access through your TV.  Nowadays, people expect to be able to access rich content, full of colour, images, and even movie clips.  Having a properly optimised mobile internet page is very important for businesses.  There can be nothing more frustrating than having to scroll continuously because the site you are trying to access on a mobile phone is set up to be viewed on a large PC screen.  London web design specialists will be able to advise you on the best way to optimise your content to entice mobile users your way.

Some Rules of Thumb

Making sure mobile pages are designed to reflect the size of the screen used can help to make web users feel looked after, and improve their experience.  Although mobile internet speeds have rocketed in recent years, make sure all video content on your mobile sites is not set to autoplay.  Not all users have ‘all you can eat’ data tariffs, and will only want to play items that they have selected.