Social Media Day Kicks off a Buzz

Millions of people have Tweeted, Facebooked, FourSquared, and Flickred their everyday lives as part of the first Social Media Day on June 30th 2011.  This event was created to celebrate the awesome power of social media, as well as to bring people closer together online.  As we all know, social media has become a massive part of many people’s everyday existence, helping them to socialise, do business, and indeed protest.

The Future of Social Media Marketing

Many businesses have their own presence in social media, but no method of knowing if it is of any use to them.  Say for example, you have a healthy number of ‘likes’ on your Facebook page, but how do you know if it is generating income?  Your Tweets are being ReTweeted, but is that encouraging people to spend their money with you?  The short answer is yes, and no.  Increased visibility and interaction on social platforms will allow you to gain the trust of your potential customers, and help you to turn them into actual customers.

Taking Twitter Marketing Seriously

On the subject of Twitter marketing, it is difficult to analyse its effect on your business in terms of pounds and pence.  Simple Twitter specific analytics, such as hash tags and trending topics can allow you to gain a snapshot of how successful your campaigns are proving.  All of these social media tactics may not provide you with an instant upsurge in customers, but they will surely increase the visibility of your company on websites that are beloved, trusted, and used very often by an awful lot of people.