Promoting your site via organic Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, blogging and other online marketing activities, ensures that your website's message is delivered to the correct audience, in the most cost effective manner. Our expertise in search engine digital marketing has reaped excellent rewards for many of our clients.
We have different levels of SEO and PPC to suit your requirements and budget.
Search Engine Optimisation
The following is an overview to the work involved when setting up and managing your SEO campaign. For full details, and to speak to us directly,
please contact us. The following shows the full extent of work we carry out, and may not be relevant to every individual project or client.
Setting up your account:
Benchmark reporting and a full SEO report, breaking down and explaining the entire process. From the report a clear and structured idea of what optimisation will take place on the site to improve its indexability and perform optimally in SERPs Search Engine Results Pages).
Monthly management:
The monthly fee consists of, in the first three months, carrying out the improvements as specified in the report, a free link building campaign, using pages which guarantee the link being indexed by Google, and a paid link building campaign using the full list of sites with a high PageRank.
We will also produce a full benchmark, analytic and link building report and a succinct summary for you to monitor the success of your campaign.
Pay Per Click
The following is a brief introduction to the work involved when setting up and managing your PPC campaign.
· AdWords analysed alongside Analytics for maximum performance
· Ascertain the quality score of keywords to keep prices low and conversions high
· Maximise keyword quality score by optimising ad groups
· Keep abreast of keyword opportunities to follow the zeitgeist
· Specific geographic locations implemented
· Timescale bids, accelerated bids to maximise click through rate
· Full weekly/ monthly PPC reports including: account, campaign, search query, search terms
· Content network assessed and implemented
· Bespoke visual adverts created for the content network
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