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So as the news stories, blogs and Twitter posts regarding Gap's failed new logo release, grow in significance, we're all starting to wonder if it wasn't just a genius piece of PR. There have even been some spoof sites set up.
Conspiracy theorists are even now convincing themselves that this was all just a ruse to generate PR for the existing brand. Our suspicions were first aroused, when we noted @chadengle's Twitter post. What a great idea, we thought.
Then the penny dropped. What better way to generate a buzz than to cause a stir in the design community, which is now so well followed and retweeted that in minutes a simple rebrand story can go global, and become the most searched for news story.
What did Gap actually change? Its website logo? How long did that take? Suddenly we're all supporting the 'good old Gap seriffed logo'. We all want it back, we never really noticed before, but isn't it great? A classic, really! Its now back as it was, but the story will live on, especially when its finally revealed that it was this year's biggest PR story.
So well done Gap, and well done Gap's PR agency.
We're just off to create a new Marmalade logo, in comic sans, with a drop shadow. And possibly an outer glow. In neon.
